Why equalshuman limits AI to research only... and why you should too!
At equalshuman, we believe fashion, art, media, and social messaging should reflect the human spirit and celebrate individuality. That’s why, despite the current wave of AI-driven creativity sweeping industries, we’ve chosen to draw a clear boundary when it comes to artificial intelligence.
We don’t use AI in fashion design, social media, operations, or content creation. Each garment, image, social post, and media piece you see from equalshumans is crafted by real people—with real stories, real passions, and a genuine commitment to sustainability and creative authenticity.
Where AI Fits in Our Philosophy
It would be misleading to say we completely reject AI; we recognize its usefulness, particularly when it comes to research. We carefully and intentionally use AI tools solely for preliminary research to ensure that our articles, blogs, and newsletters stay informed, accurate, and comprehensive. However, if our team were larger, even this limited use would cease entirely.
Why We Remain Cautious About AI
Our reservations regarding AI aren’t arbitrary—they stem from our deep-rooted values. AI’s rapidly growing presence poses several significant challenges:
Environmental Concerns: AI systems, especially generative AI, consume immense amounts of energy and water, significantly contributing to carbon emissions and climate change. Training a single advanced AI model can use resources equivalent to hundreds of homes’ annual energy consumption.
Impact on Artists and Jobs: As a brand built around human creativity, we find it troubling when AI-generated art undermines the value of human creativity, jeopardizes artistic careers, and dilutes genuine artistic expression. Human artists invest years into perfecting their craft, and their livelihoods deserve protection.
Economic & Ethical Implications: The increased reliance on AI across industries often results in job displacement, economic inequalities, and ethical dilemmas that society has barely begun to address.
Choose Humans First
We encourage everyone—brands and individuals alike—to reflect carefully on their use of artificial intelligence. Consider the environmental footprint, the human cost, and the creative integrity compromised when we rely too heavily on automated systems.
By consciously limiting the use of AI, you not only protect the environment but also support the livelihoods and talents of real people who infuse authenticity and originality into every creation.
Join the equalshuman Movement.
At equalshuman, our vision remains clear: we champion sustainability, joy, kindness, individuality, and creativity. When you choose equalshumans, you choose to invest in real stories, genuine craftsmanship, and mindful practices.
Together, let’s keep humanity at the heart of creativity and sustainability at the core of our actions.
Support equalshuman and be part of our mission to spread positivity and responsibility in every choice we make—because when it comes to shaping our future, nothing beats real humans.
Join us, choose consciously, and wear your values proudly.
