Art as Alchemy: The Vision of Jessie Licata
At equalshuman, we don’t just celebrate artistry—we live it. And there’s no better embodiment of that spirit than our co-founder and featured artist, Jessie Licata, also known in the art world and creative community as LicataBEAN.
LicataBEAN is not just a painter; she is a force of nature. Her workflows range from the deeply personal to the boldly universal, dancing between themes of truth, trauma, transformation, and healing. Witnessing her art is to be invited into a space of emotional honesty and radical presence. It’s no surprise that her pieces resonate so widely. She’s not made to decorate; she’s made to awaken.
As the co-founder of equalshuman, Jessie’s vision has helped shape not only the aesthetic but the soul of the brand. From the beginning, she has been committed to creating a space where fashion and art meet activism, garments tell stories, and every stitch carries a sense of purpose. Our mission at equalshuman is to create, consume and curate - ethically and sustainability, a vision that aligns perfectly with LicataBEAN’s belief in the transformative power of art. Her role as creative directors goes beyond style, creating a community that values authenticity, kindness, and conscious expression.
However, beyond equalshuman, LicataBEAN’s artistic journey is a powerful story. Through large-scale paintings, emotive brushwork, and color palettes that feel both ancient and immediate, as she delve into the many layers of what it means to heal. Her paintings are visual poems, abstract yet visceral, raw yet refined. Each serves as a portal for the viewer, encouraging them to pause, feel, and reflect and foster a sense of connection and empathy. Jessie’s mission is crystal clear: art is not just for the elite or the galleries. Art is for everyone, and it has the power to transform lives. At equalshuman, we believe in the inclusivity of art, and we strive to create a space where everyone feels welcomed, accepted, and inspired.
In Jessie’s words:
“My work is a living reflection of what it means to move through pain and arrive at something beautiful. I paint to stay grounded, to remember my own power, and to give others a mirror through which they might see their own.”
The throughline of their practice, whether in the studio or through equalshuman, is connection. Jessie believes in dissolving the barrier between artist and audience, fashion and function, body and soul. That belief is woven into every collection, every campaign, and every collaboration we launch at equalshuman. As we continue to spotlight artists who inspire, challenge, and create with heart, we are endlessly proud to begin with one of our own. Jessie’s work reminds us that art can be soft and fierce, delicate and disruptive, all at once. And in this ever-changing world, that kind of duality is precisely what we need.
Explore the world of LicataBEAN at licatabean.com, and follow them on Instagram for a glimpse into her process, new work, and the ever-unfolding journey of an artist deeply committed to truth.
